 
2008 KURO Displays achieve revolutionary black levels, richer colors and sharper details, packed into a slim 64mm thick body, allowing viewers an emotional experience like never before |
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Singapore, 21 October 2008 - Pioneer Electronics AsiaCentre Pte Ltd announced today a new line of KURO plasma displays - the 60-inch KRP-600M, the 50-inch KRP-500M and the 50-inch KRP-500A. With this new line featuring black levels five times deeper than the previous award winning 2007 KURO models, Pioneer takes yet another groundbreaking step towards perfecting the home cinematic experience.
“We share the passion that goes into the production of great entertainment. Our goal is to communicate the passion of the craft through the stunning expressive power of deeper blacks, brilliant color reproduction and superior sound quality.” said Toshiharu Momotari, Senior General Manager of Sales and Marketing, Pioneer Electronics Asiacentre Pte Ltd. “The introduction of our 2008 KURO models brings our audiences one step closer into an uncompromised world of the artist’s vision.”
Main features include:
1) New panel designed for high picture quality with deeper blacks and richer, brilliant colors
- Black levels five times deeper than the previous KURO panels:
The philosophy behind Pioneer’s Project KURO and the driving force is to achieve absolute, pure black. True, deep black creates a picture unlike any other, one that possesses finer detail, greater contrast, and more importantly, deeper colors not achievable before. Pioneer has greatly reduced the idle luminance by combining the new panel and newly-developed drive system, thus improving the black levels five times than the 2007 KURO models.
- Subtle gradations in dark scenes precisely reproducible to faithfully express emotion
and feelings in movie scenes:
Pioneer’s proprietary drive system for smooth, high-density gradations of black has further evolved together with the new panels. Besides realizing deeper black levels, setting more detailed gradation steps in areas of low luminance results in smoother gradations in dark scenes.
- Advanced Direct Color Filter to minimize external light reflections:The new panel’s Direct Color Filter greatly minimizes external light reflections on the screen. Even in bright living rooms, viewers can enjoy sharp video images with intense blacks and vivid colors. In addition, the application of a film on the front filter instead of glass has overcome focal problems caused by multiple reflections occurring between the front filter glass and the plasma panel.
2) Upgraded, intelligent adjustment Modes
- New Optimum (Living-room) Mode simultaneously analyzes program scenes and room light conditions, and then automatically optimizes the picture and sound settings in real time:
The new Intelligent System monitors the images area by area in the program content, and finely optimizes the image’s color hue, contrast and sharpness in real time. At the same time, the built-in luminance sensor detects the room light conditions to adjust brightness, color shades and other parameters. In addition to picture quality, sound quality is automatically optimized for program content according to the viewing environment. The system gradually creates sound and sound fields that are perfect for program content in a way that the change cannot be detected by the ear.
- PRO ADJUST MENU for custom fine-tuning of picture quality
This mode is designed for viewers who pursue faithful reproduction of input signals on their own. Viewers can customize various video settings, including color hue and color correction, as if they were video editors.
- Furthermore, with an optional color sensor, the KRP-SE01, the new KURO can optimally adjust white balance by estimating the color temperature based on light sources, including lightings, sunlight and reflected light.
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